Our Mission, Vision & Goals

MISSION

🍗 MISSION

MCHICKN is a homegrown brand that started from a small home-based setup and has now grown into a physical store. Founded by two dedicated individuals, Je and Colleen. Built on hard work, resilience, and a shared vision of creating something meaningful for the community. We aim to bring an American modern diner theme to Malaybalay as the first-ever tender house in the city.

VISION

👁️ VISION

To create a unique dining experience customers can enjoy and remember. We are committed to making a positive impact — generating employment, stimulating the local economy, and providing stable jobs. We aspire to give back through educational support for our staff's children and establishing a school building for long-term community development.

GOALS

🎯 GOALS

Through continuous improvement, strong leadership, and structured systems, we envision MCHICKN growing into a sustainable and scalable brand that balances business success with social responsibility. We aim to be franchisable globally.

Program logo

Alumna

DTI KMME Go Negosyo

The KMME program focuses on the "3Ms" of entrepreneurship: Mentorship, Money, and Market. Participants learn directly from seasoned business owners and industry experts.

BATCH 18
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Graduate

Grant Cardone University

Provides interactive courses covering sales fundamentals, negotiation, customer service, and business scaling, targeting both individuals and corporate teams.

YEAR 2021
🚀 5-Year Vision

Where We Want to Be in 5 Years

🏗️
Year 1

Strengthen the Foundation

  • Standardize all operations and SOPs
  • Build a strong leadership team
  • Improve customer experience and service
  • Strengthen branding and marketing
📍
Year 2

Expand Locally

  • Open additional company-owned branches
  • Increase brand awareness across the region
  • Optimize supply chain and production
🤝
Year 3

Become Franchise Ready

  • Finalize franchise systems and manuals
  • Launch franchise program
  • Develop training and support systems
  • Build a central commissary
🇵🇭
Year 4

Scale Nationwide

  • Expand through strategic franchise partners
  • Establish regional commissaries
  • Grow a loyal nationwide customer base
🌏
Year 5

Globally Visible & Franchiseable

  • Become a recognized Filipino food brand
  • Expand internationally through franchising
  • Build a sustainable, scalable business model
  • Create opportunities for entrepreneurs worldwide

Our goal isn't simply to open more stores, we are building a homegrown brand that proves local businesses can compete through uncompromising quality, consistency, and elevated customer experience.

Join Our Journey